4 MarTech Blog

We have been hearing a lot about Artificial Intelligence over past few years, and how it is increasingly being applied across industries. Artificial Intelligence offers marketers a huge number of opportunities to reach out to audiences, understand their needs and connect...
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The advent of the 4th Industrial Revolution and ever evolving technologies has turned the marketing landscape into a highly dynamic and fast changing environment. Marketers must stay on their toes and be quick in adapting to these rapid changes in...
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Walking down the streets of Ameerpet, a cramped neighbourhood in Hyderabad late in the evening, one cannot but help notice the multitude of neon signs, banners and billboards advertising an extensive range of IT courses. Today, a large proportion of...
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There are many definitions of Internet of Things (IOT), but the essential point is that it enables the interconnection and interactions of different devices through the internet. IOT has been one of the biggest disruptors of the current decade. Some...
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Welcome to What the Four – a guide to the latest news, trends and insights on emerging technologies – by the team from Four Marketing Technology Venture. In this article, we’ll be discussing the power of Artificial Intelligence and Machine...
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